Become the hero of your own story. We may not be the brand you find at the regular department store. Neither do we represent all the values that society advocates, but we'll always encourage you to be who you are. DirtCült Clothing originated out of San Diego in 2008 as a collaboration among a group of adrenalin-thirsty friends. They set out to build a brand that would encompass their way of life: the life of going fast and having fun… the life of being in the moment and living in the here and now! DirtCült is not necessarily for everyone. But if you, like us, have chosen to live life to the fullest - without a backup plan and chasing the dream in high speed - we want to welcome you into the Cült.